Buy Google Ads Accounts and use them for Google ads campaigns might be the best decision you make for your product or service. This is not an overstatement. People utilize Google to reach 3.5 billion times each day. Every search provides opportunities for you to acquire your brand in front of more users.
This means increasing major leads, conversions, and sales. That is where Google advertisement comes in.
Google ads let you market and promote your services and products when users search-relevant keywords. When done right, it has the power to turbo-charge leads, conversion, and sales.
According to Google, marketers make 8 USD for each one dollar they invest in Google advertisement. So, there’re multiple reasons why you would want to consider marketing on Google.
Regardless, a smart spot to start is to learn about the various Google ads types and campaigns. You will want to know how they can assist your business and what to expect from them.
Types of ads in Google Ads
Google provides a range of different ads types that you can use:
- Shopping ads
- Text ads
- image ads
- Video ads
- App campaign
Let‘s take a brief look at each ad type now to see how they work:
Shopping advertisements are the most suitable for businesses having an internet presence. A business can market its service or products after buying Google ads account on Google. Shopping ad format with highlight service or products in the SERP along with the product title price and a small product description!
These advertisements appear on shopping for specific regions, Google search, search partner sites, and YouTube. They’re great to boost the sale. You can see the instance on Google search. Go to search and see for the term Laptop. On the right section, we can see E-commerce brands like Amazon competing with the ads for laptops.
The cost of each click is most of the time bigger than some other text ads. The marketer is charged only when someone clicks on the advertisement. There’s an expectancy of a higher click-through rate for ads. To run a shopping ads campaign, you must have a Google ads account.
This Google ad type is shown on the search network and show network of Google. It contains the website URL, headline, and text. We can add 2 headlines. The length of the headline must be 30 characters. We can add up to 2 descriptions and the length can be a max of 90 characters.
The Google text ad is shown as per keywords related to the ad group. A consumer seems for a query in the search bar and the most relevant advertisement is shown to the person. You must be eligible by having certain quality marks for Google to showcase your advertisement.
Google image ads are used when you want to catch the interest of the client. They say and speak all, and that’s true. There’s a lot more that can be conveyed via a photo rather than text. These advertisements can be seen on the GDN (Google display network).
Google image ads can be seen on Google partner sites as well. You can use images and animations in this type of ad type. So, if you want to include a graphical product to showcase your item on the company logo, this ad can be used. The conversion rate can be fewer than words ads and images ads are not very much descriptive.
When videos are played on video sites like YouTube or the other partner sites for business promotion, those are video advertisements. So, if the impact of the image is very high, guess the impact of video material on the audience!
Also, several brands make video advertisements for promotions. Videos can convey o deeper text and if made in the right way, can leave last longer impression. 3 types of video advertisement are in-stream ads, video discovery ads, and Bumper ads.
App campaign Ads
These advertisements are useful to the companies who operate on a big level and have developed an application for their business. App campaign ads are specially run to advertise the app business has made to reach specific clients to app install or in-app actions for the existing clients.
These advertisement links to the Google Android Store and Apple app store where the clients can download the app. These advertisements can be seen on display and search, both the networks. The only targeting choice is based on your location. We can use images, text, and video.
Google advertising cost
The average cost for each click in the US is typically between 1 and 2 dollars. Though, the price of your specific Google advertisement varies on several factors. Those factors include the quality of your site and how much you are bidding.
As such, the cost is going to be different from ad to ad. To know how much Google ads are going to your business, you first need to know the Google ad auction system.
When a user searches a keyword you are targeting, the platform automatically jumps into auction mode also compresses your rank with that of each other advertiser targeting that keyword.
If you think a huge ad budget with big bid amounts to rank up, think again. Google ads auction and rank system favors sites with the help consumer most with a top-quality score over lower ones.
So, you might see your CPC lower than a big fortune five hundred companies with a huge ad budget just because your ads were for better quality. Now, that you know the expense, what Google ads types and how these are can help your campaign.
These are the main types of ads in Google ads that people use to advertise their services, brands, or products. Finally, I hope the above article was helpful for you to understand the Google ads type and its costs and how they work. Now, if you’re looking to buy Google ads account to start your ads campaign, contact us now for verified Google ads accounts and start your campaign.
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